World Psoriasis Day: France Psoriasis

TARGET : THE YOUNG

¼ of young people ( till 35 years-old ) don’t go and see a physician . Consequently , they don’t get any treatments .

We have created a poster ( see joined document ) whose catch phrase is :

« Psoriasis you have Treatments you won’t give up »

Activities

1. We used Tik Tok and Instagram to make the young aware of the importance of being treated .
2. Several press conferences have been launched to inform the public .
3. For three days ( October 27 , 28 , 29 ) , a poster was displayed in 377 railways stations ( Paris and regions ) .
4. A Pso- Dating conference was organised in St Joseph Hospital ( Marseilles ) on November 24th .

Participants and viewers

1. 1 ) Tik Tok / Instagram (France Psoriasis has got a real visibility during this campaign)
   946 900 Followers
   140 comments
   189 clicks
2. A concept YES/NO Questions put forward prejudices linked to psoriasis
3. A rate of global involvement of 2,4 %

Press / Media

Press coverage : 69 during the WPD

The press keeps following our campaigns each year .

A campaign whose target is the youth has been successful in social networks . However journalists were less convinced by this campaign . They considered that the topics rather concerned a large public .