¼ of young people ( till 35 years-old ) don’t go and see a physician . Consequently , they don’t get any treatments .
We have created a poster ( see joined document ) whose catch phrase is :
« Psoriasis you have Treatments you won’t give up »
We used Tik Tok and Instagram to make the young aware of the importance of being treated .
Several press conferences have been launched to inform the public .
For three days ( October 27 , 28 , 29 ) , a poster was displayed in 377 railways stations ( Paris and regions ) .
A Pso- Dating conference was organised in St Joseph Hospital ( Marseilles ) on November 24th .
Participants and viewers
1 ) Tik Tok / Instagram (France Psoriasis has got a real visibility during this campaign) 946 900 Followers 140 comments 189 clicks
A concept YES/NO Questions put forward prejudices linked to psoriasis
A rate of global involvement of 2,4 %
Press / Media
Press coverage : 69 during the WPD
The press keeps following our campaigns each year .
A campaign whose target is the youth has been successful in social networks . However journalists were less convinced by this campaign . They considered that the topics rather concerned a large public .